Startup ropes in cricketer KL Rahul as brand ambassador
XYXX, a men's innerwear and comfort wear brand, has roped in prominent Indian cricketer KL Rahul as their first-ever ambassador for the innerwear products.
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Hyderabad XYXX, a men's innerwear and comfort wear brand, has roped in prominent Indian cricketer KL Rahul as their first-ever ambassador for the innerwear products.
This association between the cricketer and the startup would firmly establish it as a fan favorite in the market and create a pathway for customer acquisition, the company believes.
The brand marks a new chapter in their journey as they focus on further strengthening their online presence and global expansion in previously untapped markets with KL Rahul as the face of their marquee products.
In June 2021, the startup had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners. In April, KL Rahul joined the ranks as an investor of the company for an undisclosed amount.
"KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch. We could not have found a more ideal person as our first-ever brand ambassador," On this latest milestone, Yogesh Kabra, Founder- XYXX says.
"I have been wearing the innerwear brand for a while now and have closely followed their growth over the past couple of years. I am excited to be a part of their journey as they continue to scale new heights. The brand's attention to detail, their ideology and ethos, all backed by innovation that shows in their exceptional product range - all speaks for itself and has been nothing short of extraordinary," says cricketer KL Rahul.
Since its inception, the brand has strived to create products that challenge the status quo in the innerwear segment, keeping innovation, craftsmanship, comfort and customer experience as true north. The extensive product offering, driven by innovation, spanning innerwear, loungewear and at-leisure wear, caters to the young, discerning men. As a truly Made In India and Made For India brand, XYXX's products take a highly localised approach, ensuring all products are suited for the local climate, breathable, made for movement and easy to care for.
